Colin Roeke Graphic Design is affordable logo design services for Calgary. In the logo design process, I research your industry, your competitors, and your target customers. I will work with you to help create a custom logo that is valuable, unique, simple, versatile,  and memorable, just for you, helping elevate your business. A poor logo doesn’t mean a business will fail, and a great logo doesn’t mean it will succeed – it just helps having a professional logo and brand. 

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Your logo is the first branded element your potential customers will likely experience, so it’s a vital piece in how your company will be perceived in those precious first few moments, and ultimately remembered in the months ahead. An effective logo should immediately grab viewers’ attention; make a strong first impression; be the foundation of your brand’s visual identity; be memorable; be custom; separate you from the competition; and foster brand loyalty. Logo’s act as a symbol that represents your entire brand’s values and what it stands for in an instant, so it better be a good one.

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Professional logos are created with vector graphics and not use photos. Vector graphics are points, lines, curves and geometric shapes that are based on mathematical calculations and will not degrade when scaled up. Photos are bitmaps that are made up of pixels and will degrade when scaled up. Any art made with vector illustration software, like Adobe Illustrator, is considered vector art. Look around and you will see what I mean - photos are not in logos. Well, you may see a few, but they were not created by a professional designer. There are many reasons why photos are not used in logos, but here are a few big ones. Photos in logos do not work well in different sizes, photos are more costly to print, photos in a logo are not timeless or memorable, photos in logos are not as versatile for the many uses a logo requires it to be, and to round out the reasons, photographs are not brandable as a logo.

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As an experienced, award-winning freelance graphic designer and logo designer in Calgary, I know what it takes to portray you and your product or service as a professional and reputable business, and these qualities should radiate from your logo. I specialize in small and start-up businesses logos who need a logo that speaks to their amazing business image.

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Please feel free to contact me and allow me to start getting you noticed faster.